The Blue Freezer Quest for Cash as a promotion that ran during the Summer of 2008. It gave consumers and chance at winning $100,000 by searching for clues online. It was an enormous success.
This project required several POS touch points (English and French) as well as a full website portal.
http://www.bluefreezer.ca/
This project required several POS touch points (English and French) as well as a full website portal.
http://www.bluefreezer.ca/
Credits
Nestlé Drumstick - Quest for Cash