Fanned out to make an impression
As Creative Director for a Retail POS production company, it was part of my responsibility to create pieces that sales people could distribute. This one was meant to emulate a Pantone swatch book.
Logo Animations
These chapter dividers were designed to break up a presentation by brand. The logo is the hero here. Each needed to stand on it's own while the presenter paused to build anticipation for each section.
A subtle touch of movement is often just what is needed to crystallize a logo in your memory. And with all of the time that goes into developing a logo, isn't that the point?
Credits
Video Logo Animations
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