Fanned out to make an impression
As Creative Director for a Retail POS production company, it was part of my responsibility to create pieces that sales people could distribute. This one was meant to emulate a Pantone swatch book.
Sell Sheets
Outside of marketing to consumers, it is important to present brands to retail buyers. Sell sheets encapsulate the products that they represent and help to put them on shelves and (ultimately) in shopping carts.
Credits
Sell sheets
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