Fanned out to make an impression
As Creative Director for a Retail POS production company, it was part of my responsibility to create pieces that sales people could distribute. This one was meant to emulate a Pantone swatch book.
Charlotte's Express is one of America's leading produce cartage companies. The owner wanted to name the company after his daughter Charlotte whose initials are CK. I hid these letters in the logo and kept it simple.
This branding was presented and approved in the first round. The rest of the designs followed a day later making this project not only strategically sound but swift in execution.
Credits
Charlotte's Express - Branding
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