Dimensional grape brand wall pop-offs
These 2 retail pos displays were created for Kopke with the intention of creating dimensional interpretations of their vast offering of fruit. They were designed by Master Structural Designer, Naush Ibrahim of Structural Devine. Once the flat art files were created, it was easy to apply the right graphics to make these POS displays “pop”. Each display has a vector notching system designed in Ardios. Adobe Illustrator was used to take both designs to the finish line and prepare them for print.
White mock ups
Using plain white card stock in the same thickness as the final stock used for printing, mock-ups are produced. This is to test the durability and weight. It is also used as a dry run to attach the lug ons in place. Luckily, everything fit perfectly. Thanks to accurate measuring and proper vector design.
Shipped flat, assembled and ready to display
Aside from the mathematical accuracy, vector art provides the right format to build effective Retail POS displays. Each hanging display was designed to be shipped with an instruction sheet on how to easily put it together. That includes diagrams used to show recipients how to attach lug ons for the desired dimensional effect.
A fun project
This project was rewarding. Not only to see it come together but also seeing it hanging on the wall for others to react to.
I don’t “like” fruit. I love it.