Classic typesetting merged with vector art
There is just something special about really great typography. Havi has done an excellent job kerning his way right into our hearts with this tremendous example.
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Charlotte's Express is one of America's leading produce cartage companies. The owner wanted to name the company after his daughter Charlotte whose initials are CK. I hid these letters in the logo and kept it simple.
This branding was presented and approved in the first round. The rest of the designs followed a day later making this project not only strategically sound but swift in execution.
Credits
Charlotte's Express - Branding
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