As a Creative Director, I have had an interesting love / hate relationship with vectors. Over my 14 years in advertising and design, I have had to make a few compromises and learn a few new tricks. I must admit that I was raised on cartoons, beer and Photoshop (in that order). Adobe Illustrator was quite an intimidating piece of software at the beginning. I thought in pixels and dpi for as long as I could remember. So, the thought of dipping my toe in the vector pond took some convincing.
My canon ball into that pond came came when I became addicted to logo design. This site has become my group therapy for that addiction. My passion for precision and typography suddenly became amplified. Illustrator gave me the ability to work beyond the confines of resolution and explore my creativity without any boundaries. Colors changed instantly. I could warp, stretch, cut out, draw and mutate with free will. I was in love (with a a file format?)

 

Vectors have always been my passion. It’s one of the main reasons why I created VECTORVAULT. I wanted to externalize my own passion for design and illustration. As you can see from our momentum, together, we have created quite a destination for others who have the same passion.
Three of the main reasons I like to work with vector art are:
Speed: I find that I can move quickly with an idea. even if the project takes a long time to finish, I find the pace usually moves well.
Precision: I love guides. I like to make things line up. I like symmetry and balance and crisp shapes. Pixels just don’t cut it.
Quality: I love to see one of my logos printed large. The devil is in the details.

(Link: phunk studios.)
So hot shot, what about you? Why do you like working with vector art? Is it the flexibility to make changes? The animation opportunities, or are you just crazy about typography?
Speak up. Let us know what makes you “click”.