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(VIDEO) BMW Ad burns logo into viewer's eyes (temporarily)

by | Dec 19, 2010 | advertising, featured, inspiration

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Some brands will go to great lengths to get you to remember them. But BMW has taken it a step further by implementing a flash technique called afterimage that creates a lasting impression – even after the harmless effect has worn off. Watch this video and see:

So, what do you think? Has BMW gone too far or is this a new frontier for marketers?

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1 Comment

  1. Ad@m

    Very innovative. As long as it’s not harmful to the yes, I say go for it. But I hope that someone double checks the flash on that one. The last thing you want is a logo burned into your eyeballs for the rest of your life. Very creative.

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